Privacy Policy


As used in this Privacy Notice, “Roots & Wings” “we,” “us,” or “our” refers to the companies identified above.




We collect information from you, directly and through third parties, in accordance with this Privacy Notice any time you contact us, interact with us, or use our websites, Apps, products or services. If you do not provide the information we request, we may not be able to provide our products or services to you.



Personal Information.

·         Some of the information we collect can personally identify you, including, for example, your name and contact information, payment information, membership ID, program ID, payment arrangements, and information related to your use of products or services we provide or enable. For example, when you make a reservation, or join one of our programs, we collect your personal information such as: your name and contact information; payment information, including credit or debit card information (we collect security codes when you make a payment, but we do not keep them); information to process any discounts, such as coupons, discount codes, and membership numbers or codes; and other information that may be necessary to provide you with services or verify your identity.



·         We may record or monitor any call you make to us for quality control, to enforce our rights, or for training or similar purposes. We may collect photos and videos in some instances, such as when you link your LIVE THE LAKE NJ account with your social media profile. Our locations may also be equipped with cameras and/or video security surveillance systems.



·         When you download, visit or use our websites or Apps or interact with us using e-mail, texts or other forms of electronic communication, we may we use cookies, pixel tags, beacons, scripts and similar technologies to automatically collect certain information, including, for example, your IP addresses, MAC addresses, device identifier, browser type, Internet service provider (“ISP”), location, how you interact with our websites and/or Apps, referral/exit sites, operating system, date/time stamp, and clickstream data and similar technologies.



·         We also collect personal information about you from third parties, including information from third party booking services; service providers; licensees; payment card companies, advertisers and other partners; third party contacts you provide and from your social media services consistent with your information sharing settings on such services; and from other third-party sources that are lawfully entitled to share your information with us.



·         We treat any non-personal information that is linked to or combined with personal information as personal information.



Non-Personal Information.

·         We may collect non-personal information from features in our equipment. Use of features is subject to the terms and conditions posted on the equipment, by the equipment manufacturer and/or the technology provider, which may include use instructions, system and service limitations, warranty exclusions, limitations of liability, wireless service provider terms and user responsibilities.



·         We may aggregate, anonymize, de-identify or aggregate personal information to create non-personal information.



Location Information.

·         We may collect information about your location, which is personal information, from our websites, your mobile devices, and your visits to our locations. You may opt-out of our collection of information about your location from mobile devices at any time by turning off transmission of geolocation data or push notifications on your mobile device.


·         We may also use technology to collect information about the location of our equipment, which is non-personal information.


·         When we link information about your location with information about the location of our equipment that you are using, we treat the combined location information as personal information.





Personal Information.

We use your personal information to:

  • provide you with our websites, Apps, products and services;
  • provide you with additional services and equipment functions.
  • address problems, analyze trends, and assess our performances;
  • provide you with discounts;
  • improve our operations and services;
  • better understand our customers’ preferences;
  • better understand how our equipment is being used;
  • adjust our services to our customers;
  • research and develop new products and services;
  • maintain our equipment;
  • recover lost or stolen equipment;
  • provide you with, and improve, relevant marketing or offers from us and our partners;
  • enable third-party equipment applications and services;
  • improve safety;
  • respond to legally binding requests from law enforcement, regulatory authorities or other third parties;
  • ensure the security of our or another’s premises, property or other assets;
  • defend, protect or enforce our rights or applicable terms of service;
  • to prevent fraud or the recurrence of fraud;
  • assist in the event of an emergency; and
  • comply with applicable law.

We use cookies, pixel tags, beacons, scripts and similar technologies to adjust and optimize our content to your preferences, to provide you with useful functionalities, to remember your previous rentals and your travel preferences, to help us make our website, Apps, products and services more convenient and efficient, to improve our services, to help us analyze usage trends and patterns, and to tailor online advertisements by us and our partners to you. We also use analytic software to help us to better understand how our websites and Apps function on your device and for research and development. We may use third party platforms to help us promote interest-based advertisements to you, we may use web tracking tools as described above or a process called hashing, which involves converting the e-mail address, phone number or other contact information you have provided to us into a unique value that these platforms may compare to a unique value created on their platforms. You have options when it comes to cookies and other web tracking tools.

Cookies are small data files transferred to your computer’s hard drive by a website. They keep record of your preferences making your subsequent visits to the site more efficient. Cookies may store a variety of information, including, the number of times that you access a site, registration information and the number of times that you view a particular page or other item on the site. The use of cookies is a common practice adopted by most major sites to better serve their clients. Most browsers are designed to accept cookies, but they can be easily modified to block cookies; see your browser’s help files for details on how to block cookies, how to know when you have received cookies and how to disable cookies completely. You can set your browser or device to refuse all cookies or to indicate when a cookie is being sent. However, some features or services may not function properly without cookies. Some browsers support a “Do Not Track” feature, which is intended to be a signal to websites that you do not wish to be tracked across different websites you visit. Our websites do not currently change the way they operate based upon detection of a Do Not Track or similar signal. As the internet and other e-commerce channels continue to develop, we may deploy and utilize different types of technologies to collect data regarding your visit or usage.

We may retain your information for as long as necessary for the processing purpose(s) for which the information was originally collected and any other legitimate business purpose, including, for legal, archival, accounting, and/or audit purposes.



Non-Personal Information.

We may use non-personal information concerning our equipment and the use of our facilities for any and all purposes, and we keep it for as long as we have a business need to do so.





Personal Information.

The nature of our business and operations require us to share certain personal information. We may share your personal information with our third-party service providers and partners to help:

·         us:

  • with the uses described in the How Your Information Is Used section above;
  • with our marketing and promotional projects, such as managing our social media pages, running contests, sweepstakes and other promotions; and
  • comply with your directions or any additional consent you have provided us; and

·         us and our business and promotional partners send you information about products and services you may like and we may share personal information with our business partners in order to provide those services. We may also work with third parties, such as payment card partners, to allow us and our partners to deliver advertisements to our shared customers. Our partners may be able to provide more relevant offers to you based upon information that we share about your use of our facilities. Additionally, we may allow third-party partners to recognize you when you visit that partner’s website or app, or to recognize you as one of their customers when you visit our websites or apps so that they may provide more relevant offers to you. You may revoke your consent to receive marketing and promotional e-mails and text messages from us and our business and promotional partners. Please note that revoking consent to receive marketing and promotional e-mails and text messages does not affect our non-promotional or non-marketing communications, including, for example, communications about the status and activities of your accounts, billing communications, responses to your requests, post-service feedback or survey requests, confirmations, and similar communications.

We may share website usage information, including searches, transaction and profile information (but not your name) with our partners for the purpose of making the online advertisements on our websites and other websites that display our advertisements more relevant.

We may share your personal information with law enforcement and regulatory authorities or other third parties as required or permitted by law for the purpose of:

  • responding to a subpoena, court order or other legal processes;
  • defending, protecting or enforcing our rights;
  • assisting in the event of an emergency; and
  • complying with applicable law.

We may also share personal information with third parties in the event of a merger or acquisition, consolidation, change in control, transfer of assets, bankruptcy, reorganization, or liquidation. To the extent that local laws require it, we will provide you notice on our websites or via e-mail of our intent to transfer personal information to a third party for this purpose.



Non-Personal Information.

We share non-personal information, including equipment data, with our third-party service providers and partners as reasonably necessary to meet our business needs.



Personal Location Information.

We only share information about your location with:

  • our third-party service providers to help provide our services or third-party services you have requested; or
  • third-parties for whom you have provided consent, including, for example, with partners who provide location-based marketing.

We also may share information about your location with law enforcement and regulatory authorities or other third parties as required or permitted by law for the purpose of:

  • responding to a subpoena, court order or other legal processes;
  • defending, protecting or enforcing our rights;
  • assisting in the event of an emergency; and

complying with applicable law.




The security of your personal information is important to us. We take reasonable steps to make sure your information is protected from unauthorized use, access, disclosure, alteration, destruction or loss. Firewalls and encryption are used to protect your more sensitive personal information. You are responsible for keeping your account safe. Do not share your passcode, membership and pin numbers with anyone. Please be mindful that hackers and scammers may impersonate us or our website. For more information about phishing, please visit If you suspect an unauthorized use or security breach of your information, you must notify our customer service as soon as possible! We are not responsible or liable for any loss or damage if your account passcode, membership numbers and pin numbers are stolen or used inappropriately.




Our websites, Apps, products, and services are not for children under the age of 13. We do not knowingly collect personal information from children. If you think we have received personal information from children under the age of 13, please contact us immediately.




We do not share your personal information with third parties for their own direct marketing purposes without your consent. If you are under 18 years old in California, in certain circumstances, you may request and obtain removal of personal information or content shared by you and posted on our Website or App. Please be mindful that this would not ensure complete or comprehensive removal of the content or information posted on our Website or App by you. To make any request pursuant to California privacy law, please contact ROOTS & WINGS at




Our websites and Apps may include links to and from our affiliates and partners. If you follow a link to any website the is not a ROOTS & WINGS website, please note that these websites have their own privacy policies different from ours. Please check out their privacy policies to understand the privacy practices of their services.




We generally store your personal information in the United States. As a part of our normal business operation, we may at times need to transfer some of your personal information outside of the United States. If we do so, we will take reasonable steps to ensure your information is treated and protected no less securely than it is in the United States. This Privacy Notice is intended to be governed by the laws of the State of New Jersey and meet the laws and requirements of the United States, which may not necessarily be consistent with the laws and regulations of the country where you live.




If you have questions, comments, or suggestions, you can always contact us in the following ways. We may need to verify your identity before assisting with your request.


I want to…How to reach us
Contact Roots & Wings for information regarding the company.Phone: 973-453-6668
Access, update or correct some of my informationContact any customer service representative above
Ask questions, give feedback, or make requests regarding ROOT & WING’s Privacy Notice and practices Notify ROOTS & WINGS that we may have received personal information of a child under 13 To report a privacy violationE-mail:
Phone: 973-453-6668